Case Study: Pneumatiky-brno.cz achieves 5.2% CoS with BlueWinston.com

How to Create Product Campaigns for a Specific Location

Pneumatiky-brno.cz is a Czech e-shop selling car tires and batteries, with tire service and seasonal replacement being the main business focus. The company needed a better way to create and optimize product campaigns for a specific local market while keeping cost of sales below 10%, and it used BlueWinston.com through agency Mevia to automate PPC campaign creation.

BlueWinston.com helped build separate Smart Shopping, product text, and group text campaigns for tires and batteries, using XML feed data, exact keyword generation, parametric search URLs, and frequent updates every 6 hours. The campaigns were also split by season and supported by CSS through Shopping in EU, resulting in about 500,000 Kč in profit and lowering overall CoS to 5.2%.

Pneumatiky-brno.cz