Case Study: MOYO.UA automates product campaigns with BlueWinston.com

How Did We Help Moyo.ua With Campaigns for Each Product

MOYO.UA is one of the largest retailers of electronics, home appliances, and other consumer goods in Ukraine. The company needed a way to automate product text campaigns for Google search advertising, including automatic keyword and ad creation for current and future products, while also splitting products into separate campaigns for better budget and bidding control. BlueWinston.com provided the product text campaign solution used to address this challenge.

With BlueWinston.com, MOYO.UA created 30 separate product text campaigns for different categories, using XML feed filters, tag-combination keyword creation, and dynamic ad patterns with responsive search ads and image extensions. The platform updated product data and prices automatically every six hours, pausing ads for sold-out items and reactivating them when back in stock. The result was a much faster setup process—about 10 minutes per campaign for hundreds of products—and more time for PPC optimization, with the company reporting strong results even during the trial period.

MOYO.UA