Case Study: Hartes achieves 441% profit growth from PPC with BlueWinston

Hartes.sk Year Over Year Profit Increase 441% From PPC

Hartes.sk is an authorized seller of tools, construction machinery, and cleaning equipment in Slovakia, with more than 6,000 products and a large retail store and service center. The company struggled to manage Google Ads efficiently because of its wide assortment and frequent stock changes, and it could not achieve the desired profit from PPC campaigns. BlueWinston.com was introduced as a product advertising solution to help automate and simplify Google Ads management.

BlueWinston.com implemented automated campaigns across the full product range, adjusting ads based on stock availability and margins and reducing the time needed to manage PPC. The results were strong: compared with Q1/2019, Hartes.sk saw ROAS rise by 52.6%, turnover from PPC increase by 169.1%, profit from PPC jump by 441.8%, orders from PPC grow by 147%, and CPA drop by 32%.

Hartes

Róbert Hulman

Chief Executive Officer