Case Study: Drogerkovo.sk achieves 463% profit growth with BlueWinston.com

Drogerkovo.sk boosts net profit 463% with BlueWinston.com

Drogerkovo.sk, a Slovak e-shop with a catalog of over 25,000 products, faced the challenge of managing its massive inventory within Google Ads Performance Max campaigns. A large portion of their products were not selling and were needlessly burning through their advertising budget, making it difficult to maintain profitability. They partnered with vendor BlueWinston.com to implement a solution using its unique P.Max Labelizer technology.

BlueWinston's solution involved deploying its P.Max Labelizer to intelligently scan and label all products based on real-time performance data. This allowed them to segment the catalog into specialized campaigns, filtering out inactive items and isolating loss-making products. As a result, Drogerkovo.sk saw a 463% increase in net profit, a 62% increase in revenue, and an average ROAS of 489%. BlueWinston's technology identified potential in 93% of the catalog that was previously dormant, turning dead inventory into a significant source of profit.

Drogerkovo.sk