Case Study: Drezydokuchyne.sk achieves 7.7% PNO with BlueWinston.com

Drezydokuchyne.sk Long- Term PNO 7,7% From Bluewinston Campaigns

Drezydokuchyne.sk is a Slovak authorized dealer of kitchen sinks, appliances, and bathroom products that wanted to cover its full product portfolio in search advertising, but faced the challenge of creating and managing campaigns for thousands of products efficiently. It tested BlueWinston.com and chose it over competing solutions to help advertise across the e-shop more effectively, especially for its large kitchen segment assortment.

BlueWinston.com implemented automated product campaigns for Google Ads, including Product Text Ads, Product Group campaigns, and DSA campaigns linked to catch products not covered by keywords. The result was a total campaign spend of €2,343 generating €30,616.32 in conversion value, achieving a 7.7% PNO, while clicks increased by 63% overall and by 78% in April 2020 compared with the same month in 2019.

Drezydokuchyne.sk

Matej Mikuš

Drezydokuchyne.sk