Case Study: C.H. Beck achieves 8.40% CTR with BlueWinston

C.H. Beck achieves 8.40% CTR with BlueWinston

The publishing house C.H. Beck, a leading provider of professional legal information, faced the challenge of precisely reaching specific target groups to advertise its wide range of publications. To effectively manage its plethora of products and stay ahead of competitors, the company turned to vendor BlueWinston.com for its specialized PPC tool to create product campaigns for Google.

BlueWinston.com implemented a solution that enabled the fast creation of thousands of keywords and ads for individual products, with automated updates and filtering. The results were highly successful, yielding a high conversion rate of 4.26%, a low cost per order of 8.43%, and an exceptional clickthrough rate of 8.40%. The use of BlueWinston provided significant time and cost savings while driving effective product advertising.

C.H. Beck