Case Study: BodyWorld boosts Google Ads turnover and conversions with BlueWinston.com

Bodyworld +7% Turnover From Google Ads, 3,46% Conversion Rate

BodyWorld is an established online store for sports nutrition supplements that wanted to grow Google Ads performance while keeping cost efficiency under control. With BlueWinston.com, they looked to expand beyond standard campaigns and reach shoppers at a more advanced stage of the buying process using product campaigns and related automation.

BlueWinston.com implemented segmented product campaigns in Google Ads, using Blue Winston Bid Management and later adding campaigns based on converting internal site searches through Luigi’s Box integration. The result was 788 new ad groups, 18,924 visits, a 3.46% average conversion rate, a 7% increase in Google Ads turnover, and a 13% decrease in CoS; the Luigi’s Box extension added 842 more ad groups, 85 purchases, a 3.22% conversion rate, and a further 3% reduction in total CoS.

BodyWorld

Martin Horniak

Chief Executive Officer