Case Study: PVMsystem.sk reduces Google Ads CoS by 30% with BlueWinston.com

Bluewinston Has Reduced CoS of Google Campaigns for Heating, Cooling, Bathrooms by 30% PVM System

PVMsystem.sk, an e-commerce store selling heating, cooling, bathroom, kitchen, garden, and installation products, wanted to make its Google Ads campaigns more efficient. BlueWinston.com was brought in to improve product campaign performance and support dynamic remarketing.

BlueWinston.com automated the creation and management of feed-based product campaigns, building 43 campaigns, 19,603 ad groups, 32,688 ads, and 56,849 keywords. This helped cut Cost of Sales from about 20% to 13.5%, reduce CoS by 30%, drive 42% of paid traffic from Google Search campaigns, and contribute to 67% sales growth over the tracked period.

PVMsystem.sk

Pavol Mikulička

E-shop coordinator