Case Study: Autovybava.sk improves campaign overview and optimization with BlueWinston

Autovybava.sk How to Have a Better Overview in Campaigns

Autovybava.sk is a Slovak online store selling car accessories and equipment, with more than 8,000 products in its Google Ads Smart Shopping setup. After poor experiences with manual campaign management and agencies, the customer wanted a better way to organize campaigns, save time, and get clearer insight into performance. BlueWinston.com provided the automation tool used to manage and improve their product campaigns.

Using BlueWinston.com, Autovybava.sk split one large Smart Shopping campaign into separate campaigns by product category, such as deflectors, trunk trays, car mats, moldings, and seat covers, with product filtering by price range. This made it easier to compare performance, increase budgets for the strongest campaigns, and exclude ineffective products, such as items with many clicks but no conversions. The result was much better campaign overview and simpler optimization, with BlueWinston.com helping turn campaign management into a more automated and scalable process.

Autovybava.sk

Patrik Marák

Owner