Case Study: Midway Rentals & Sales achieves employee growth and stronger customer service with BlueVolt

Midway Rentals & Sales - Customer Case Study

Midway Rentals & Sales, a Michigan-based distributor of construction equipment and supplies, needed to close industry-specific knowledge gaps among otherwise qualified employees and support company growth. To do that, the company used Sphere 1 University, powered by BlueVolt, to build product knowledge and strengthen confidence across its team, especially for newer staff and remote locations.

BlueVolt’s Sphere 1 University helped Midway Rentals & Sales create a company-wide learning culture that improved customer service, enabled better product recommendations, and opened up new career paths. Employees used the training to become more effective in sales and parts support, and one parts assistant was promoted to parts manager after strong platform performance, showing measurable impact on both job performance and advancement.

Midway Rentals & Sales

Justin Prusi

Sales Manager