Case Study: Mersen achieves high course completion rates and stronger brand engagement with BlueVolt

How BlueVolt Supports High Brand Engagement, Leading Marketing Position

Mersen, a global leader in electrical specialties and advanced materials, wanted to keep its BlueVolt Knowledge Center courses highly engaging while serving both distributors and electrical industry learners. The challenge was maintaining strong course completion rates and brand trust in a way that felt relevant, educational, and easy to adopt across its channel partners.

BlueVolt helped Mersen deliver short, manageable courses with practical, non-branded content that aligned with industry training needs. As a result, Mersen achieved an 85.9% course completion rate and strengthened its reputation as a trusted expert, with evidence in the BlueVolt network showing shorter courses can boost completions by 15%.

Mersen

Kian Sanjari

Director of Global MarCom