Case Study: Service Wire Company achieves targeted lead generation and industry expertise with BlueVolt

Empowering Customers through Digitized Legacy Knowledge

Service Wire Company, a U.S. copper wire and cable manufacturer, needed a better way to consolidate and share decades of internal industry expertise with customers as experienced employees retired and a younger audience emerged. Using BlueVolt, they created Service Wire Academy to deliver product, service, and application education to distributors, contractors, engineers, and end users.

BlueVolt helped Service Wire Company digitize and organize this legacy knowledge into interactive courses and a selective learning platform, supported by internal teams and promoted through their website and marketing channels. The result was strong engagement and lead generation, including a 95% course completion rate—more than 10% above the industry average—while also helping Service Wire strengthen its reputation as an educational leader and turn learning into real business opportunities.

Service Wire Company

Katy Martin

Marketing Strategist