Case Study: C2 Paint achieves a 41% Lift in Retention Marketing Revenue with BlueTuskr

C2 Paint lifts retention marketing revenue 41% with BlueTuskr in under six months

BlueTuskr worked with C2 Paint, a company that delivers artisan-crafted paint, to address its challenge of an email strategy that was not converting reliably and was suffering from poor deliverability and engagement.

The solution involved building a comprehensive retention marketing framework. This included cleaning the email list, designing new templates, segmenting by purchase behavior, and automating flows. BlueTuskr's work resulted in a 41% increase in attributed retention revenue within six months, alongside significantly improved open rates and dramatic reductions in bounce and spam rates.

C2 Paint