Case Study: Student Energy unlocks $40K in free ad spend with Bluetrain Inc

Student Energy unlocks $40K in free ad spend with Bluetrain

Student Energy, a global not-for-profit focused on creating the next generation of energy leaders, faced the challenge of low web traffic and poor performance from its Google AdWords account. Their goal was to significantly improve key website metrics, including total page views, average time on site, and rates of interaction with their educational content. They engaged Bluetrain Inc for help with SEO and online advertising to overcome these challenges.

Bluetrain's solution focused on maximizing the client's Google Ad Grants account through targeted keywords and strong ad copy, which unlocked $40,000 in free monthly ad spend. The results were substantial, including a 500% higher goal completion rate than the industry average and an average time spent on page of over nine minutes. As a result of Bluetrain's efforts, Student Energy now brings an average of 18,000 visitors to its website monthly, greatly expanding its global reach and educational impact.

Student Energy