Case Study: Halloween Alley grows its social media audience with Bluetrain Inc

Halloween Alley grows by 15,943 followers with Bluetrain

Halloween Alley, Canada's largest independently-owned Halloween retailer, faced a significant challenge with follower attrition after their seasonal peak, struggling to sustain the online community built during the Halloween period. To address this, they partnered with vendor Bluetrain Inc and utilized its social media marketing services.

Bluetrain Inc implemented a solution that involved creating viral content capitalizing on social trends, engaging local influencers, and running targeted ads. This strategy resulted in a massive increase of 15,943 new followers, an average engagement rate of 9.95%, and over 11 million people reached. Bluetrain successfully broke the cycle of post-Halloween drop-off and drastically expanded the client's online audience.

Halloween Alley