Case Study: Chiropractic Association of Alberta boosts chiropractic awareness with Bluetrain Inc’s digital advertising

Chiropractic Association of Alberta reaches 15.4M users with Bluetrain

The Chiropractic Association of Alberta engaged Bluetrain Inc to improve their advocacy efforts through effective paid digital advertising, specifically for their "Why Wait to Feel Better?" campaign. Their challenge was to identify and engage a diverse and addressable audience amidst a wide range of public perspectives on chiropractic care, promoting its value as a part of preventative healthcare.

Bluetrain implemented a multi-platform digital advertising strategy using Google Display Ads, Meta Ads, and Twitter Ads, targeting specific demographics and interests related to health and wellness. This solution delivered significant results, including over 33 million impressions and 88,725 clicks. The campaign successfully reached over 15 million users via Google Ads and drove a large influx of organic traffic to the client's website, positively impacting the association and its members and leading to an ongoing relationship with Bluetrain.

Chiropractic Association of Alberta