Case Study: Workday tells its sustainability story with Bluetext

Workday tells its sustainability story with Bluetext across 15 illustrated scenes

The customer, Workday, a leading Silicon Valley technology company in the financial services sector, needed to effectively communicate its updated Sustainability story to the market. They partnered with the vendor Bluetext to create an engaging web experience that would provide stakeholders with a transparent look into its efforts and future plans.

Bluetext developed a comprehensive digital solution that included producing 15 scenes of branded illustrated art to guide pop-up animations used across various campaigns. This was supported by an integrated campaign featuring a direct mail print pop-up and animated email GIFs to promote the online experience. Through this work, Bluetext successfully helped Workday visualize and tell its Sustainability story to finance managers and other key stakeholders.

Workday