Case Study: TS Imagine boosts brand awareness and lead generation with Bluetext

TS Imagine drives 1.02% CTR with Bluetext

TS Imagine, a SaaS provider formed from the merger of TradingScreen and Imagine Software, needed to raise its profile in the financial services industry following its 2021 launch. The company turned to Bluetext to create a cohesive new brand identity, website, and attention-grabbing campaigns to highlight their nearly thirty years of experience and innovation.

Bluetext developed a comprehensive go-to-market strategy for TS Imagine, which included the "Imagine That" campaign and a James Bond-esque product teaser video called "The Edge." This new corporate visual identity and redesigned website successfully captivated the target audience. The campaign's performance exceeded expectations, driving a 10.25% CTR on PPC and generating over 17,000 sessions to the site, which significantly contributed to meeting lead generation goals.

TS Imagine