Case Study: Trawick rebrands and expands its insurance presence with Bluetext

Trawick rebrands and expands across new markets with Bluetext

Trawick International, a diversified multinational insurance provider, faced the challenge of rebranding after a period of significant growth and expansion into new markets. Historically known as a B2C travel insurance company, they needed a new unifying brand and visual identity to reflect their updated offerings and scale. They turned to Bluetext for services including branding, logo design, and search engine optimization.

Bluetext implemented a comprehensive solution, creating a new logo family inspired by an abstract globe and shield, a modern visual identity, and a responsive website design. They also developed a strategic go-to-market campaign that ran across multiple paid media channels to generate brand awareness. The new messaging, "Anywhere Starts Here," provided a scalable framework for both B2C and B2B audiences. Bluetext successfully helped Trawick reintroduce itself to the industry with a refreshed and professional brand.

Trawick