Case Study: nShift drives pipeline growth with Bluetext’s full-funnel brand activation

nShift boosts conversion rate 205% with Bluetext

nShift, a provider of delivery and experience management platforms, engaged Bluetext to activate their brand and communicate their new market vision to European audiences. The challenge was to visually articulate the value of their delivery management software and break through the clutter of traditional logistics marketing.

Bluetext created a full-funnel campaign centered around a visually captivating brand activation video featuring a character named "Box-Boy" to represent the transformation of delivery into a competitive advantage. The solution included a custom landing page, integrated paid and organic channel management, and ongoing organic social strategies. As a result, nShift saw significant YoY improvements, including a 205% increase in conversion rate, a 59% drop in cost per acquisition, and over 18.5 million impressions from their paid media efforts.

nShift