Case Study: Kingston Technology boosts awareness and trust for IronKey secure storage with Bluetext's 3D campaign and PR

Kingston Technology earns 11 product reviews and 2 cybersecurity awards with Bluetext

Kingston Technology, a leading global manufacturer of memory and storage solutions, faced the challenge of raising awareness for its IronKey hardware-encrypted portable data storage products. They partnered with Bluetext to create a campaign to educate the industry on the benefits of hardware encryption over software-encrypted and cloud-based solutions.

Bluetext developed a creative campaign centered on the theme of hardware versus "soft" security, which included a 3D video animation, a dedicated landing page, and targeted advertising assets for platforms like Google and LinkedIn. The vendor also executed a PR strategy that secured eleven positive product reviews and two prestigious cybersecurity awards for Kingston's IronKey line, significantly bolstering its reputation as a trusted provider of secure storage.

Kingston Technology