Case Study: Inovalon modernizes its healthcare brand with Bluetext

Inovalon modernizes its brand for 2,000+ employees with Bluetext

Inovalon, a healthcare data software company, came to Bluetext with the challenge of modernizing its brand to better emphasize its capabilities, differentiate itself in a competitive space, and demonstrate its brand story. They needed a refreshed visual identity that promoted their incredible healthcare data analytics while also being accessible for their over 2,000 employees.

Bluetext implemented a comprehensive solution that included branding, logo design, and website design and development. The agency created a new visual identity featuring a custom 3D glass logo element and developed a refined information architecture strategy for the website to streamline content and optimize user experience. The result was a modernized brand that effectively tells the Inovalon story across a wide array of creative mediums and touchpoints.

Inovalon