Case Study: GMAC elevates its Calling All Optimists campaign with Bluetext

GMAC turns 400k+ annual visitors into a full brand experience with Bluetext

GMAC, the owner of the GMAT exam, faced the challenge of enhancing a highly successful 2018 microsite, Calling All Optimists, to further its global top-funnel marketing goals. They partnered with the vendor Bluetext for a comprehensive upgrade that involved advertising, digital, and website design and development services to build upon the initial project's success.

Bluetext implemented a solution by evolving the campaign into a full brand identity, complete with a unique color palette and graphic elements. They developed a new, personalized website experience to replace the microsite, which included dynamic quizzes and interactive components. The measurable results included the website handling over 400,000 annual visitors and generating more than 50,000 conversions, establishing it as a dependable digital branch of GMAC's global sales funnel.

GMAC