Case Study: GMAC boosts engagement and conversions with Bluetext's Calling All Optimists campaign

GMAC boosts website content clicks 153% with Bluetext

The Graduate Management Admission Council (GMAC) was frustrated with its CallingAllOptimists.com microsite, as it lacked the functional depth to effectively engage its audience of prospective MBA students and gather useful data. To address this challenge, they partnered with the vendor Bluetext for a website redesign and development solution.

Bluetext engineered a unique digital experience centered around a personalized quiz that guided users to customized content while gathering actionable data for GMAC's marketing platform. This solution, supported by a new media campaign, drove over 400,000 microsite visitors and achieved a 153% increase in website content clicks, successfully transforming the site into a holistic brand ecosystem.

Graduate Management Admission Council (gmac)