Case Study: D.C. United boosts premium seat sales and fan engagement with Bluetext

D.C. United drives thousands of engaged fans with Bluetext

D.C. United, a storied Major League Soccer club, faced the challenge of generating excitement and selling premium seats after moving into their new stadium, Audi Field. The club enlisted the vendor Bluetext to develop a multi-channel campaign to address this goal.

Bluetext implemented a comprehensive solution that included targeted digital advertising, social media, email drip campaigns, and a microsite called "The Perfect Pitch." Their strategy also involved a unique influencer marketing program to engage the local Russian-speaking community. This multi-faceted approach successfully generated numerous new leads for the D.C. United sales team and drove a measurable increase in attendance from the targeted segments.

D.C. United