Case Study: CBIZ strengthens its brand and national presence with Bluetext

CBIZ refreshes brand across 50 pages with Bluetext

CBIZ, a leading professional services provider, faced the challenge of seamlessly integrating newly acquired teams and refreshing its brand identity following an acquisition. They partnered with the agency Bluetext for a comprehensive rebranding and marketing solution encompassing brand identity, advertising, and digital design.

Bluetext implemented a full-scale campaign that included a refreshed brand identity, a national TV and out-of-home advertising campaign, a new splash page, and updated collateral. The results included a major advertising reach across 10 markets with bus wraps and billboards, a national TV spot airing for over 15 weeks, and the production of 30+ collateral assets and a 50-page brand guide. This work reinforced CBIZ's national presence and positioned the firm for continued growth.

CBIZ