Case Study: Acentia achieves a successful brand transformation and acquisition with Bluetext

Acentia secures a $300 million acquisition with Bluetext

The customer, Acentia, a roll-up of IT government contracting firms, was challenged with positioning itself for growth and a successful sale under new private equity ownership. They engaged the vendor Bluetext for a comprehensive rebranding service, which included renaming, new messaging, and website design and development.

Bluetext implemented a complete rebrand, creating the new name Acentia, a full visual identity system, a responsive website, and a visibility campaign. This effort successfully repositioned the company, leading directly to its acquisition by Maximus for $300 million. The vendor Bluetext was instrumental in achieving this measurable outcome.

Acentia