Case Study: ZENB launches a DTC subscription and bundling experience with BlueSwitch

ZENB launches a DTC subscription site with BlueSwitch

The customer ZENB, a plant-based food brand, approached vendor BlueSwitch with the challenge of building an initial marketing website that would later be phased into a full eCommerce platform. Their specific challenges included creating engaging product pages and implementing a complex direct-to-consumer subscription model, along with a system for both pre-made and user-created product bundles while managing individual inventory.

BlueSwitch implemented a solution using a heavily customized off-the-shelf Shopify theme to achieve ZENB's design and branding. Through custom development and app integrations, the vendor deployed the required subscription model and the sophisticated bundling experience. The project also involved duplicating the entire site for the UK market.

ZENB