Case Study: TYR Teams streamlines custom B2B gear ordering with BlueSwitch Shopify Plus

TYR Teams streamlines B2B custom gear ordering with BlueSwitch

TYR Teams, the team-sports division of a global swimwear and sports gear leader, faced challenges in migrating their complex eCommerce and B2B operations to a new platform. They needed to streamline custom gear ordering with dynamic product previews, automate user assignment to specific teams, and implement a robust approval workflow. They partnered with BlueSwitch, a Shopify Platinum Partner Agency, to migrate to Shopify Plus and build a sophisticated solution.

BlueSwitch implemented a custom metaobject and metafield architecture on Shopify Plus to handle team-specific product variants and branding. They automated the user registration and team assignment process, eliminating manual overhead. A custom order-approval feature was also built to provide a visual record for the fulfillment team, ensuring design accuracy before production. This solution provided TYR Teams with a scalable, high-performance B2B platform that transformed their complex team-based purchasing into a seamless digital experience.

TYR Teams