Case Study: Pajamagram boosts Shopify ecommerce with BlueSwitch

Pajamagram replatforms to Shopify Plus in 2 stages with BlueSwitch

Pajamagram, a sleepwear brand based in Vermont, faced the challenge of replatforming its ecommerce operations from a custom Salesforce database to Shopify Plus. The accelerated project timeline required migrating extensive product data and developing a custom Matching Pajama Set Builder feature in time for the BFCM sales season. They enlisted the help of BlueSwitch, a Shopify Platinum Partner Agency, to manage the complex migration and provide training for their internal team on the new platform.

BlueSwitch executed a strategic, two-phase migration to meet the tight deadline, launching the core site first before implementing the more complex custom features. They developed a highly customized product detail page and builder tool by creatively working around limitations within Shopify's Combined Listings feature. BlueSwitch also provided extensive coaching and support, enabling the Pajamagram team to achieve operational efficiency on Shopify Plus ahead of their busiest season.

Pajamagram