Case Study: Lord & Taylor relaunches as a full eCommerce retailer with BlueSwitch Shopify Plus

Lord & Taylor relaunches in 4 months with BlueSwitch

Lord & Taylor, the oldest American department store, faced challenges including complex business rules and a need for a quick market relaunch following their bankruptcy. They partnered with BlueSwitch to transition from brick-and-mortar to a fully eCommerce experience on Shopify Plus while maintaining a familiar UX for their loyal customer base.

BlueSwitch architected custom solutions and integrated numerous systems for dropship and inventory management. This allowed the brand to build up its product inventory and achieve a complete relaunch to market within an accelerated timeframe of just four months.

Lord & Taylor