Case Study: Jovial Foods achieves a unified dual-brand Shopify storefront with BlueSwitch

Jovial Foods launches a dual-brand Shopify Plus store in 3 months with BlueSwitch

Jovial Foods, a leading organic food brand, and its sister brand Bionaturae faced challenges with their outdated Magento platform, which lacked backend functionality for marketing and required developer support for simple updates. Partnering with BlueSwitch, they needed to replatform to Shopify Plus within an aggressive three-month timeline. The project involved a complex migration from Magento, a custom dual-branded storefront, and SAP integration.

BlueSwitch successfully migrated both brands to a single Shopify Plus storefront. They used Matrixify for data migration, developed custom templates for product and collection pages, and implemented a sophisticated domain configuration. Despite the tight schedule, BlueSwitch delivered a unified site that allows customers to shop both brands with a shared cart, achieving a streamlined experience that better communicates the brands' stories and values.

Jovial Foods