Case Study: J. Queen New York launches its first DTC experience with BlueSwitch

J. Queen New York launches first DTC experience with BlueSwitch

J. Queen New York, a traditional B2B manufacturer, needed to launch its first direct-to-consumer (DTC) online store to reach customers directly. Their challenge was that their existing business and systems were built for traditional wholesale needs, and they needed to build a new brand presence online while also highlighting their different product brands cohesively. They partnered with the vendor BlueSwitch for a complete DTC solution.

BlueSwitch provided a comprehensive solution within the Shopify Plus ecosystem, handling UI/UX design, development, and marketing strategy. They implemented a new site with a smooth shopping experience that showcased the range of J. Queen's brands while maintaining a consistent overall style. This solution successfully engaged both existing and new customers, creating a beautiful and cohesive online experience for the brand.

J. Queen New York