Case Study: Gaiam streamlines two-store management and replatforming with BlueSwitch and Shopify Plus

Gaiam unifies 2 Shopify Plus stores with BlueSwitch

Gaiam, a lifestyle brand focusing on fitness and wellness, faced significant challenges with its outdated e-commerce platform. The brand, along with SPRI, struggled with a stagnant design, high hosting costs, and inefficient processes. Simple tasks like generating reports and managing drop shipments were excessively time-consuming, leading to frustration for the customer service team. They partnered with the vendor BlueSwitch for a replatforming solution.

BlueSwitch migrated both Gaiam and SPRI sites to Shopify Plus, creating two individual stores under a single backend for easy management. Their solution included a new custom design, a unified warehouse integration, and a custom order review system to streamline drop shipments and combat fraud. As a result, Gaiam now operates with efficient processes and two revitalized websites, establishing a strong ongoing relationship with BlueSwitch.

Gaiam