Case Study: Flower Beauty boosts revenue and conversions with BlueSwitch Shopify replatforming

Flower Beauty boosts revenue 67% with BlueSwitch

Flower Beauty, a makeup brand founded by Drew Barrymore, was experiencing frequent site crashes and a poor user experience on its Magento platform, leading to high bounce rates. With a need to handle high traffic volumes for the upcoming Black Friday holiday season, they turned to vendor BlueSwitch for a rapid replatforming project with an extremely quick three-week turnaround.

BlueSwitch implemented a solution by migrating Flower Beauty to Shopify Plus, creating a private app and leveraging the Shopify API for a quicker ERP integration. This resulted in a stable, high-functioning site with an improved user experience. The project was a major success, with BlueSwitch reporting a 67% increase in site revenue, an 81% increase in email conversions, and an over 20% increase in overall conversions.

Flower Beauty