Case Study: European Wax Center streamlines B2B ordering and fulfillment with BlueSwitch

European Wax Center scales B2B across 1,000+ stores with BlueSwitch

European Wax Center, a rapidly expanding hair removal franchise with over a thousand locations, faced significant challenges scaling its B2B supply ordering ecosystem. Franchisees were frustrated by supply chain inefficiencies, which threatened customer satisfaction and the brand's reputation. They partnered with BlueSwitch to overhaul their eCommerce infrastructure and migrate to Shopify Plus.

BlueSwitch developed a highly custom Shopify storefront with specialized B2B features, including complex pricing and a multi-location management system. They built scalable backend integrations for multiple vendors and Netsuite ERP using their custom Multify middleware. This solution transformed European Wax Center's B2B operations into a well-oiled machine, supporting the company's continued growth and successful transition to going public.

European Wax Center