Case Study: Toll Bar Sixth Form achieves a bold, consistent brand identity with Bluestorm

Toll Bar Sixth Form launches a bold new brand with Bluestorm

Toll Bar Sixth Form, part of Waltham Toll Bar Academy, engaged Bluestorm Marketing to develop a distinct brand identity that would instill pride, engage students and the community, and bring visual consistency to all communications while retaining a connection to the wider academy brand.

Bluestorm delivered a bold and aspirational new brand, underpinned by student insight and rooted in the local community. The solution included a new visual identity featuring a distinctive '6' icon, integration of local landmarks, and a new color palette and typeface. The identity was rolled out across building graphics, signage, promotional materials, and templates. The rebrand was widely acknowledged by students, staff, governors, and parents as a huge success.

Toll Bar Sixth Form