Case Study: Humberside Police boosts awareness of modern slavery with Bluestorm's multi-channel campaign

Humberside Police boosts public awareness with Bluestorm, reaching over 1 million people

Humberside Police engaged Bluestorm to deliver a strategic, multi-channel public engagement campaign for their We Protect Vulnerable People initiative. The challenge was to help the public understand and identify vulnerability, build empathy to inspire action, and strengthen trust in the police, with a specific focus on raising awareness of unseen crimes like modern slavery and human trafficking to encourage reporting.

Bluestorm created the "What Do You See?" campaign, which utilized bold branding, emotive content development, and targeted advertising across digital, social, print, and out-of-home media. This multi-channel approach successfully engaged the public and local businesses. The solution implemented by Bluestorm generated over one million impressions, significantly boosted awareness, and drove reporting of these crimes to help protect vulnerable people.

Humberside Police