Case Study: Thimbleby Shooting Ground elevates brand and eCommerce experience with Bluestone98

Thimbleby Shooting Ground becomes the UK’s go-to shooting ground with Bluestone98

Bluestone98 partnered with Thimbleby Shooting Ground, a premier UK shooting destination, to undertake a comprehensive rebranding and digital overhaul. The challenge was to create a modern identity that honored the shooting ground's rich history and exceptional location within the North Yorkshire Moors National Park, establishing it as the UK's leading destination for enthusiasts.

The solution from Bluestone98 included developing a new heritage-inspired brand identity, tone of voice, and a new WordPress website with eCommerce functionality. This new branding was rolled out across apparel, signage, print materials, and online collateral. As a result, Bluestone98 firmly established Thimbleby Shooting Ground with a bold, premium character that is unique to its estate, making it the recognized 'go to' shooting ground in the country.

Thimbleby Shooting Ground