Case Study: Stadium Sweden AB doubles B2B growth with Bluestone PIM

Stadium Sweden AB doubles B2B business with Bluestone PIM

Stadium Sweden AB, Scandinavia's largest sporting goods retailer, faced significant challenges with its outdated on-premise PIM system from Inriver. The legacy platform was difficult to maintain, inflexible, and struggled to support the company's expansion across markets and its growing B2B sales channel, creating operational friction and hindering growth.

By implementing Bluestone PIM, Stadium gained a central product data hub that streamlined workflows and integrated with their AI translation and image processing services. The solution, which included a custom Contextify plugin built with partner Avensia, provided role-based interfaces and a stable, cloud-native architecture. As a result, Bluestone PIM helped Stadium double the size of its B2B division without adding administrative staff, significantly reduced translation costs, and improved overall platform stability and agility.

Stadium Sweden AB