Case Study: Leading UK Retailer streamlines multi-brand product data with Bluestone PIM

Leading UK Retailer cuts retail media asset approval from 1–3 weeks to 90 seconds with Bluestone PIM

a leading UK retailer, one of the country's "Big Four," faced significant challenges managing product information across its vast omnichannel business. With over 960,000 SKUs spanning grocery, fashion, and home merchandise, their data was inconsistent and spread across disconnected legacy systems. This led to slow supplier onboarding and manual workflows. They needed a robust solution to bring structure to their multi-brand product data and partnered with Bluestone PIM to implement their product information management service.

Bluestone PIM created a central data hub with three separate instances under one governance model to handle the distinct needs of each product domain. The solution featured AI-driven enrichment to auto-generate descriptions and metadata, plus a DAM integration to link assets to SKUs. This allowed the retailer to cut retail media asset approval times from weeks to roughly 90 seconds and reduce compliance audit costs to approximately £0.01 per audit. Bluestone PIM became the single source of truth, maintaining consistent data for over one million products.