Case Study: Wilhelmsen Ships Service achieves scalable, context-specific product content with Bluestone PIM

How Wilhelmsen uses PIM for global business Bluestone PIM

Wilhelmsen Ships Service, a global maritime services company operating in 125 countries and 2,200 port locations, needed a flexible, scalable way to manage large volumes of product information in the right context for different sales channels and vessel-specific uses. The company turned to Bluestone PIM to improve product data quality and support more relevant, context-specific content for its global business.

Bluestone PIM implemented its PIM platform with custom applications and API integration to Episerver Commerce, helping Wilhelmsen Ships Service manage product content more efficiently across online, mobile, and offline channels. The result was better catalog management, improved printed and online product content, and stronger collaboration features, including Web Preview, External Media Library, Category Management, and Scheduled Tasks, though no quantified metrics were provided.

Wilhelmsen Ships Service

Li Minting

Product Data Manager