Case Study: The Football Association boosts fan engagement and matchday impact with Bluestep

The Football Association supplies 1M+ fan merch items in 4 weeks with Bluestep

Bluestep provided a range of design and merchandise production services for the Football Association (The FA). The customer's challenges included creating unique Player of the Match trophies for various England teams, designing and supplying merchandise for major tournament broadcast sets like Lion's Den and Lionesses' Live, and producing large quantities of high-quality, fan-engagement merchandise for events and retail.

The solution from Bluestep involved designing custom trophies and kitting out complete broadcast sets with branded items. For the broader merchandise program, Bluestep supplied over one million items and implemented a bespoke online stock management system. The results were highly successful, with the trophies awarded to football's biggest stars and the FA's shows reaching millions of viewers. Bluestep delivered all projects within a quick four-week turnaround, solidifying their role as a key partner for The FA.

The Football Association