Case Study: Hooker Furnishings centralizes product data and speeds SKU releases with Bluestar PLM

Hooker Furnishings centralizes product data and releases with Bluestar PLM across 200+ collaborators

Hooker Furnishings, a 102-year-old furniture manufacturer, faced a critical challenge when its legacy on-premise product data management system was discontinued. This threatened its biannual product launch cycles, which required managing hundreds of SKU updates and vendor communications that were fragmented across emails and separate systems. The company needed a new solution to centralize this process and chose to implement Bluestar PLM.

The solution from Bluestar PLM was natively embedded within Microsoft Dynamics 365, eliminating the need for middleware. Bluestar built custom workflows, including a mass release tool and a vendor collaboration module, which consolidated all product data and supplier communications directly inside D365. The results provided a unified platform for over 200 collaborators, significantly speeding up the product release process and ensuring accurate, auditable data from design through to sales, all within a single environment.

Hooker Furnishings