Case Study: Obermeyer boosts B2B ecommerce performance with Bluespark

Obermeyer boosts customer referrals to dealers by 250% with Bluespark

Obermeyer, a legendary snow sports brand, faced the challenge of supporting its unique B2B commerce system and disparate websites for different user audiences, including B2B dealers, B2C consumers on third-party sites, and VIPs. Their multi-step ordering process and disconnected platforms needed modernization to improve dealer relationships and operational efficiency. They partnered with the vendor Bluespark to address these digital experience challenges.

Bluespark implemented a solution by consolidating three separate Drupal 6 sites into a single, integrated Drupal 8 platform. They created custom experiences for each user type, integrated the site with Obermeyer's NGC ERP and PLM systems, and streamlined the B2B ordering process. As a result, Bluespark helped Obermeyer increase customer referrals to its dealers by 250%, reduce the B2B ordering process, and significantly improve dealer self-sufficiency and order tracking.

Obermeyer