Case Study: Emory University Advancement and Engagement boosts alumni engagement with Bluespark personalization

Emory University Advancement and Engagement builds a personalized engagement engine with Bluespark

Emory University Advancement and Engagement sought to move beyond traditional alumni relations, questioning why they couldn't personalize constituent experiences despite having rich data. They approached Bluespark to revolutionize their engagement and giving strategies to build stronger, more meaningful relationships with their alumni base.

Bluespark implemented a comprehensive digital strategy that included a modernized design, a streamlined commerce engine for donations, and a new content workflow. The core of their solution was an Engagement Engine powered by Acquia Personalization, which delivered personalized content to connect constituents with the stories and causes that matter to them. This approach allowed a small marketing staff to increase engagement and contributions.

Emory University Advancement and Engagement