Case Study: Stannah futureproofs its brand and boosts demand with Bluesoup

Stannah boosts stairlift consideration by 90% with Bluesoup

Stannah, a heritage brand known for stairlifts and homelifts, faced the challenge of connecting with younger future customers and influencers to protect its long-term market position. They needed to differentiate themselves beyond price and features and create synergy between their product lines. They partnered with the vendor Bluesoup for brand development to address this.

Bluesoup, working with Creative Coalition, created a campaign that flipped traditional "grey market" advertising by focusing on freedom and independence. The solution included a TV advert set to "Up on the Roof" that featured diverse individuals enjoying life. The results were highly successful: over 90% of respondents were more likely to consider a Stannah product, brand perception improved dramatically, and PPC performance saw higher efficiency and ROI on a reduced budget. Bluesoup helped futureproof the Stannah brand for new generations.

Stannah