Case Study: Eden Project boosts visitor numbers with Bluesoup's creative summer campaigns

Eden Project achieves highest-ever recall for paid media with Bluesoup

The Eden Project, a major visitor attraction in Cornwall, faced the challenge of declining visitor numbers after its initial opening surge and needed to compete for attention during the critical summer season. Bluesoup was engaged to help refocus its travel marketing strategies.

Bluesoup implemented a Cornwall-centric campaign that surrounded holidaymakers with innovative media, including aerial banners, beach inflatables, and ads on fish and chip bags. This solution successfully recovered visitor numbers and achieved the highest ever recall for paid media, with the aerial banners recording the highest awareness of any advertising medium.

Eden Project