Case Study: eKids achieves 193% more orders with Bluesoft Design

eKids boosts orders by 193% with Bluesoft Design

The customer, eKids, is a New Jersey-based licensed toy and electronics brand. They had strong sales through major retailers but sought to build their own direct-to-consumer storefront to better control the customer journey. They partnered with the vendor Bluesoft Design for a comprehensive SEO and PPC campaign on their Shopify platform.

Bluesoft Design implemented a dual-channel strategy combining paid advertising and organic search optimization. Their work included enhancing product pages, creating targeted landing pages, performing technical SEO cleanup, and managing scalable PPC campaigns. This solution drove significant results: eKids saw a 193% increase in total orders, a 136% boost in annual revenue, and a 266% growth in store sessions over a 13-month period.

eKids