Case Study: Wix achieves expanded eCommerce reach and increased revenue with BlueSnap

WIX and BlueSnap Enable Online Commerce for All Types of Businesses

Wix, founded in 2006, offers an easy drag-and-drop website builder that empowers freelancers, small businesses and eCommerce entrepreneurs to create Flash and HTML sites. With over 10 million users and 8.5 million sites, Wix relies on a freemium model where paid extras and premium features drive revenue — creating a need for a scalable, flexible commerce and payment solution to monetize services across a fast-growing, global user base.

BlueSnap provided that solution through its Plimus platform and Buy Anyware API, plus recurring payment and other service enhancements. The integration enabled secure, flexible payment flows for Wix’s premium offerings, helped increase Wix’s revenues, and delivered capabilities that benefited other BlueSnap merchants, forming a mutually beneficial partnership.

Wix